|We've all been in period product aisles, either for yourself or someone you know. Pink and highly feminine designs everywhere.
A problem I decided to solve with my campaign project is the invisibility that trans men, trans masculine people and/or nonbinary people who menstruate face when walking the aisles for the things they need. Period products are not solely a "feminine" hygiene thing or topic. There is a need for masculine and/or neutral themed period products expressed by the communities that are forgotten typically.
My focus is on trans men in particular but I made choices that would welcome any gender, including cis women too of course. Everyone can find what they need with 'Clarity.'
Survey and Demographic
|A necessary aspect of my project was proving that this demographic
did in fact exist and that they needed the product I was planning on making.
I asked multiple trans men, trans masculine and/or nonbinary individuals
to fill out this survey with questions pertaining to period products.
These are the results gathered:
|The initial concept for the pitch is to promote the quality-of-life improvements that the Clarity at-home delivered period kit provides. I originally was going to do a split screen of the two different experiences, but that ended up being too much happening at once. The characters and their life experiences - one as a Clarity customer, one not - are denoted by separate colour palettes and have their own scenes that the viewer flips between.
|The next step before I moved further with my animatic creation was to come up with some more identifiable characters, who were part of the demographic, relateable to the customer. I originally started with similar characters to the bathroom symbol people. On the second attempt I start out too illustrative, so I go back to ultimate basics by crafting a kit of basic shapes to play with (out of ripped paper because I was on campus at the time and needed something quick, I'd like to make a full real kit of shapes someday though) and explore different silhouettes to drive the ideation process further. Through this method, I come to the solution of a happy Clarity customer and a miserable person who isnt benefiting from Clarity's services.
|The three collateral pieces included within this campaign project include the package design posted up above, a Point of Purchase display (P.O.P.), and a website design. The process behind each is here.
For the P.O.P., we wanted to go for an approachable design that would live at the end of a period products aisle where it would be possible to shop at it without entering the aisle itself and causing discomfort from having to be around the feminine designs in the aisle itself. We wanted to keep the Clarity experience all it's own.